For Wink, our goal was to craft an identity that truly stood out in a crowded, female-focused market. With a target audience of women aged 16-55, we set out to balance femininity with boldness, blending cool and confident vibes. The result? The Good Lash Gang. Wink transformed into more than just a brand - it became a community people wanted to join. Whether you're a client, a lash technician, or a student, Wink offers an energetic and fun lash community that makes everyone feel like part of the gang.