Love Lily.
Crafting a brand fit for an iconic brunch spot.

BRAND IDENTITY / PRINT / PACKAGING / DIGITAL / SOCIAL

Love Lily’s dessert and brunch menu? Iconic—no explanation needed. But their branding? It wasn’t quite hitting the same fun, over-the-top vibe as their creations. Over time, they became famous for their pink shopfronts, and with a mostly female customer base, we leaned into that hard. Every part of visiting Love Lily feels like an experience, and we made sure every touch point was covered, building a brand which now religiously features on their customers’ social feeds.