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BRAND IDENTITY / PACKAGING

Roots.

Botany for the bold.

BRAND IDENTITY / PRINT / SOCIAL

Born from a love of the unusual, the striking, and the slightly wild, this is no basic plant shop. So the brand? We leaned all the way in. Think moody, rebellious energy, and a vibe that feels more underground garden club than garden centre. Roots is a full-blown experience - part discovery, part ritual. From rare foliage and sculptural pots to hands-on workshops and curated botanical stories, every detail invites you to explore the darker, wilder side of plant life. 

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